A DTC launch for a gear brand skipping wholesale entirely
Client
Meridian Outdoor
Industry
Outdoor & Recreation
Year
2023
Discipline
DesignDevelopment
Challenge
Meridian had product ready to ship but no brand, no site, and a hard launch date tied to a trade show four months out.
Approach
We ran design and development in parallel: identity and photography direction in weeks one and two, storefront build starting week three, so nothing waited in a queue.
Outcome
Meridian hit its year-one revenue target in five months and sold out its launch collection twice.
Results
5 months
Year-one target
2x
Launch sellouts
Next project
Basalt Robotics →