A product site and investor narrative for an industrial robotics team
Client
Basalt Robotics
Industry
Robotics & Manufacturing
Year
2024
Discipline
ConsultingDesign
Challenge
Basalt's engineering was ahead of its story — investors and prospective customers couldn't tell the arm-automation platform apart from a dozen other robotics decks.
Approach
Consulting distilled the technical differentiation into a market category story, which design then translated into a site built to survive scrutiny from both engineers and investors.
Outcome
Basalt closed its Series A within the quarter and now uses the site as its default technical sales asset.
Results
Series A
Funding round
+64%
Qualified demo requests
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