An ecommerce rebuild for a wine retailer outgrowing its platform
Client
Kessler & Vine
Industry
Retail
Year
2025
Discipline
DevelopmentDesign
Challenge
Kessler & Vine's legacy platform couldn't support the allocation-based selling their top wines needed, and every merchandising change required a developer ticket.
Approach
We rebuilt the storefront on Shopify with a custom allocation and waitlist app, then handed the merchandising team a block-based editor so campaigns could ship without engineering.
Outcome
Checkout time fell by half, allocation drops sold out in under ten minutes, and the marketing team now ships new landing pages same-day.
Results
-50%
Checkout time
<10min
Allocation sell-through
+2.1x
Mobile conversion
Next project
Meridian Outdoor →