Brand and ops dashboard for a freight network scaling fast
Client
Verra Freight
Industry
Logistics
Year
2024
Discipline
DesignDevelopmentConsulting
Challenge
Verra had grown from 6 to 40 terminals in three years on a patchwork of spreadsheets and a decade-old brand that undersold their scale to enterprise shippers.
Approach
Consulting led a positioning sprint to define Verra's category story, which set the brief for a new identity system and a dispatch dashboard built to surface delay risk before it became a missed delivery.
Outcome
Dispatch teams now catch at-risk shipments an average of 6 hours earlier, and the rebrand became the centerpiece of Verra's Series C pitch deck.
Results
6hrs earlier
Delay detection
40
Terminals onboarded
94%
Dashboard adoption
Next project
Solace Financial →